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The Hypnotic Power of
Confusion
by
Joe Vitale
"Did you walk to work or carry a lunch?"
Huh?
My father asked me that question more than 25 years ago. I still remember it.
Why? Because it's a ridiculous question.
A famous comedian in the 1950s used to ask people, "Got a banana?" The
question might make sense if asked in the right situation, but he asked it
everywhere. I've forgotten the name of the comedian, but I still recall his
question. Why? Because it's strange.
As I write this, I am creating new business cards for myself. I decided to add a
confusing line to it. After some fun brainstorming with my girlfriend, I settled
on, "Ask me about the monkey."
Why is "Ask me about the monkey?" worth putting on my business card?
As with my father's question and the comedian's question, it stops your brain in
its tracks. It makes you pause. It makes you focus on ME. The theory is that
once you stop someone with a confusing line, you can then implant a hypnotic
command right after it.
In other words, if I write something like, "Apples desk fly dirt," and
then follow it with, "Read my new ebook," the chances are very high
that you are going to want to read my new ebook.
Why? Because the first line jammed your mind, and the second line slipped into
your brain while you weren't looking. I've just upped the odds that you will buy
my new e-book. And if you don't, of course, it doesn't matter because I never
really told you to go buy it. See?
The same thing will happen on my new business cards. Since I'm now known as
"The World's First Hypnotic Marketer," I wanted a strange, confusing
line on my new card. When someone sees, "Ask me about the monkey," and
then asks me about the monkey, I can simply point out that I practice hypnotic
selling and I just got them to do what I wanted.
The Japanese practice this "hypnotic confusion," but probably
unknowingly. A friend of mine who flew to Japan reported to me that the English
phrases on all the Japanese products were bizarre. A tube of toothpaste might
say, "Green days you not sing." A box of cookies might say, "Wood
above fish."
How can you use this secret right now? Don't be afraid to be confusing. People
tend to sort out whatever you say anyway and make sense out of it using their
own terms. If you are describing your product in great detail, be willing to
toss in something odd. It may increase sales.
If not, swirl up!
Joe Vitale is recognized by many to be one of the
greatest living copywriters. His latest project, the
Hypnotic
Writer's Swipe File is a collection of over 1,550 copywriting gems
that took him years to compile. This is his personal swipe file that he uses to
create world famous sales letters responsible for generating millions and
millions of dollars of revenue.
Click here to learn more.
Or visit http://www.profitavenue.com/hwsf.htm
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